Bud Light's New Marketing Campaign Doesn't Make Any Sense. Alissa Heinerscheid came out and spoke about the new marketing campaign for Bud Light. She felt like they needed a breath of fresh air, and to move away from the "fratty" image that Bud Light has had for years. If you would like to support the channel: https://www.paypal.com/paypalme/xcubed420 Patreon: https://www.patreon.com/XCubed420 TikTok: XCubed420 Instagram: XCubed420 Twitter: https://twitter.com/cubed420 Showtime with the Cube on all Podcast Platforms Inside the Cube Podcast on all podcast platforms