Hidden World Botany: A Blooming History Episode 3 of 3 For 10,000 years or more, humans created new plant varieties for food by trial and error and a touch of serendipity. Then 150 years ago, a new era began. Pioneer botanists unlocked the patterns found in different types of plants and opened the door to a new branch of science - plant genetics. They discovered what controlled the random colours of snapdragon petals and the strange colours found in wild maize. This was vital information. Some botanists even gave their lives to protect their collection of seeds. American wheat farmer Norman Borlaug was awarded the Nobel peace prize after he bred a new strain of wheat that lifted millions of people around the world out of starvation. Today, botanists believe advances in plant genetics hold the key to feeding the world's growing population.