Originally uploaded to https://www.youtube.com/watch?v=Du8ycnZupCk by Politics and Prose http://www.politics-prose.com/book/9781594206641 What substance abuse was to earlier generations, behavioral addiction is to those of us living in the technology-obsessed digital age. In his ground-breaking analysis of this new and rampant phenomenon, Alter, author of Drunk Tank Pink and an NYU professor of marketing and psychology, analyzes our seemingly helpless attraction to video games, social media, and email. Putting today’s compulsions in historical context, he lays out a history of changing notions of addiction and draws on the latest research in cognitive science, marketing, and software design to show exactly what happens in our brains when we engage with a device, and offers advice about how we can regain control of our machines and our lives. Founded by Carla Cohen and Barbara Meade in 1984, Politics and Prose Bookstore is Washington, D.C.'s premier independent bookstore and cultural hub, a gathering place for people interested in reading and discussing books. Politics and Prose offers superior service, unusual book choices, and a haven for book lovers in the store and online. Visit them on the web at http://www.politics-prose.com/ Produced by Tom Warren